The Spitfire is one of the most iconic airplanes in the world and its name still evokes a sense of speed, power and heroism. WMH&I wanted to capture this energy and hardwire it into this equally famous British beer. Reinvigorating the brand so it can reconnect with existing fans whilst also appeal to a whole new generation.

Progress

THE SPIRIT OF A BRITISH ICON

The plane twists and turns, cutting through the centre of the lettering, which is distorted by its slipstream. The broader brand world celebrates the cameraderie and loyalty we each encounter in our everyday lives.