HONOR is one of the world's fastest growing technology brands. Launched by Huawei in 2013, it initially focused on the budget phone sector targeting Gen Z. In November of 2020, Huawei finalised a deal to sell the HONOR business. WMH&I was asked to help visualise a new premium, and more grown up, direction for the brand.

WMH&I created a simple yet sophisticated visual identity. The ‘frame & canvas' system builds out from the logo, to unify all communication from digital to collateral to in store. We have also moved away from the previous carnival of bright colours to a more premium monochrome colour palette. Using geometric shapes to add a dynamic quality to the design.

THE PREVIOUS IDENTITY WAS A CARNIVAL OF COLOUR