Launched by Huawei in 2013, HONOR initially focused on the budget phone sector targeting Gen Z. In November of 2020, Huawei finalised a deal to sell the HONOR business. WMH&I was asked to help visualise a new premium, and more grown up, direction for the brand.

A simple yet sophisticated ‘frame & canvas' design system that builds out from the geometric logo, to unify all communication from digital to print to in store.

After the relaunch HONOR reached the second spot in China’s mobile phone market for the first time ever. It grew 100% YoY to reach 14 million units with a market share of 18% in 2021.