Castore, the high-performance sportswear brand, is for people who take sports and training seriously. Already a fan of the brand, global tennis star Andy Murray agreed a partnership deal. Together they launched is AMC Kit range.
'IT'S ABOUT YOU, NOT YOUR OPPONENT'
WMH&I sat down with Wimbledon Champion to find out what makes him tick. 'Failing' still motivates Andy. Proving people wrong drives him. Andy's focus isn't about the outcome, or the opponent, it's about the process, self improvement and marginal gains. This fitted perfectly with Castore's brand ethos. "Better Never Stops".
The 'Andy Vs Andy' campaign included a fly-on-the-wall, documentary style film to get close and personal with Andy on the court, and it is brutally edited to reflect Andy's determined, tough approach to tennis.