ADD COLOUR TO THE MONOTONOUS WORLD OF PERSONAL CARE

WMH&I inventing a new beauty brand that utilises the power of colour. The brand name and the celebratory strapline, 'Live life colourfully', explain the complex offer and introduce the idea of mood colour - yellow for optimism, green for harmony and so - on can uplift, enhance and inspire.

Progress

Colour is the hero. The colour splashes and intriguing variant names deliberately disrupt the category's usual restraint. To complete the brand experience WMH&I created seven evocative films exploring the colours and their moods against the stirring soundtrack.