Nippon Express are the No.1 logistics-based business solutions provider in Japan and across the Far East. The company is on a journey to become a true global player in the logistics market.

We need to unit the previous fragmented collection of individual businesses across the globe under one new group company, with one brand idea, and one brand identity.

The company's ambition is to grow revenue from non-domestic markets to 50% of their total. To achieve this goal, they need to become stronger together.

Central to the identity are the lines of progress communicating how Nippon Express' brand purpose of We Find The Way.