In train stations, people take their safety for granted and so can end up doing silly or careless things which can lead to personal injury. For Network Rail, we created a new campaign to make people pay attention and change their behaviour. Our Clumsy Crew are a set of cartoon characters who injure themselves out of carelessness and disregard for the potential hazards that exist in stations.

Progress

This humour filled approach allows us to show extreme accidents without directly saying that people are stupid. The illustrations are by the brilliant hand of Ryan Panchal.

Progress

CARELESSNESS COSTS