Clive Christian had created the worlds most expensive perfume, and was loved by customers world wide. Retailers and customers were crying out for the brand to innovate across a variety of price points and share more of the exquisite Clive Christian brand secrets.

Clive Christian fragrances are highly individualised. WMH&I reflected this is the carefully crafter brand identity. One by one we evolved the products in the Original and Private Collections to ensure that every touch point is truly extraordinary and represents British craftsmanship at its very best.

To support the launch of the new products, WMH&I created a gifting campaign that started with a stunning Christmas window at Selfridges, London. A calligrapher, engraver and 'wrapologist' helped reiterate the personalised and premium qualities of Clive Christian.