Berkeley Square Gin is inspired by the exquisite world of Mayfair in London. The decanter bottle is reminiscent of the architecture of Berkeley Square itself. We designed a name plaque, rather than a label, like on the facade of the buildings. Our lion’s head is based on the exact style seen on the doors of the square.

The relaunch included experiences in duty free and merchandising designs such as a glorifier is a doorway into Berkeley Square, ensuring that the bottle has its own clear space to stand in.