While a flexible body is often considered a gift, for people with EDS it leads to chronic pains, regular joint dislocation, skin scarring and organ frangibility. EDS is also not as widely known in the medical profession, leading to extended time before diagnosis - averaging 12 years. This striking campaign to illustrate these experiences.

Images feature people suffering from EDS, and their quotes about the pain, are distorted with CGI to dramatise the pain they feel constantly.

A multitude of partners have collaborated with WMH&I to bring ‘Super Flexible Not Superhuman’ to life. And similar to WMH&I, all on a pro bono basis.