SURREY DOMESTIC ABUSE PARTNERSHIP

Surrey Domestic Abuse Partnership brings together four independent charities to support survivors of domestic abuse.

At the brand identity's centre is an anonymous figure. Intentionally neutral, able to represent anyone affected by domestic abuse. Survivor, worker, partner or perpetrator.

The challenge wasn’t just visibility. It was clarity. Defining the role of the partnership and communicating a complex, sensitive issue in a way people can actually understand.

Built around a simple idea:
Our differences make the difference. We created a brand built on clarity and humanity.

The new identity gives the organisation clarity where there was confusion under a single, coherent presence while still celebrating their differences. It enables the partnership to communicate with greater confidence, consistency and reach.