Unlocking the character of Redbreast

Enhance Redbreast’s iconic Robin and create a distinctive, premium expression of the brand that sets it apart in a category rich with heritage symbols. Visualising the link between the robin’s breast and the liquid copper tones of the whiskey itself.

Through studying the natural inquisitive demeanour of the Robin, we created a sophisticated brand icon, versatile enough to work seamlessly across digital, in store, on trade and advertising.

The refined identity brings depth and elegance, with a brand colour palette of rich coppers and burgundies, embossing, foiling, and refined typography that enhances balance and finesse.