An extraordinary brief to create a refreshed brand identity for the professional dominatrix Jane Grey.

While some sexually submissive men look for humiliation, the Jane Grey client submits for self-actualisation. They become their truest self when guided by the expert and unwavering hand of Jane Grey. Relinquish yourself to the will of Jane Grey's way.

The monogram appears on digital assets and across personalised props Jane uses in her work, from binding tape and the gusset of tights worn by clients who submit by cross dressing.

Jane and her team will continue to expand the suite of “binds” over time thanks to a proprietary tool built by WHM&I.

WMH&I and all its partners carried this work out pro bono to assist Jane to work more safely as an individual.