Seeing possibilities in potatoes

Lamb Weston makes and delivers high quality frozen potato products to foodservice and retail customers all over the globe. Hugely innovative, forever asking 'what next?', Lamb Weston has a range of industry firsts to its name and this restless pursuit of innovation was encapsulated in the brand purpose of 'inventiveness'.

Simple and witty, the potato shaped ellipses bring Lamb Weston's 'seeing possibilities in potatoes’ proposition to life across branding, workspaces, customer campaigns, packaging and employee’s engagement communications.

WMH&I’s work contributed to a net sales increase of 54% to £3.7billion in 2019 compared to 2015, the year prior to the rebrand. Ten years on, our collaboration with Lamb Weston continues to go from strength to strength, working with multiple teams globally.