Lamb Weston makes and delivers high quality frozen potato products to foodservice and retail customers all over the globe. Hugely innovative, forever asking 'what next?', Lamb Weston has a range of industry firsts to its name and this restless pursuit of innovation was encapsulated in the brand purpose of 'inventiveness'.

Progress

Simple and witty, the potato shaped ellipses bring Lamb Weston's 'seeing possibilities in Potato's proposition to life across campaigns, offices packaging and conferences. WMH&I continued work contributed to a net sales increase of 54% to £3.7billion in 2019 compared to 2015, the year prior to rebrand.

Progress