Opening doors to
brighter futures

INSPIRE is a London-based Education Business Partnership. The charity works with schools to provide Work Experience, Work Related Learning and Careers Education. By linking the worlds of business and education, INSPIRE opens doors of work opportunities to young people across the capital.

WMH&I positioned INSPIRE’s as a flagbearer for a more diverse workforce across London. The identity for INSPIRE is a visual metaphor for the charity’s role in opening doors of opportunity for young people. The ‘I’ doubles as an open door with an optimistic beam of light. It forms the basis of the brand system, holding photography, illustration and typography - all of which follow the direction of light, creating a sense of optimism and positivity.