Opening doors to
untapped talent in London

Since 2004, INSPIRE has been on a mission to break down the barriers that hinder social mobility. They want to make aspirations achievable for all young people, regardless of class, gender, race or ability. That’s why INSPIRE makes the connections to business more accessible to young people, whilst also changing the perceptions in business, which currently might stop hiring people from more diverse talent pools.

INSPIRE is a London-based Education Business Partnership (EBP). The charity works with schools to provide Work Experience, Work Related Learning and Careers Education. By linking the worlds of business and education, INSPIRE opens doors of work opportunities to young people across the capital.

WMH&I wanted to reinforce INSPIRE’s position as a flagbearer for a more diverse workforce across London. After the merger, the organisation decided to keep the INSPIRE, as the stronger and more established charity. However, from an organisational point of view, the two charities merged equally. WMH&I had to therefore create an identity that the entire organisation could relate to.

The design of the INSPIRE identity is a visual metaphor for the charity’s role in opening doors of opportunity for young people. The ‘I’ doubles as an open door with an optimistic beam of light. It forms the basis of the brand system, holding photography, illustration and typography - all of which follow the direction of light, creating a sense of optimism and positivity. The door monogram is peppered throughout the identity and is used outside the logo in illustration and icons. The tone of voice adds further personality, playfully using messaging around open doors and opportunities.