![21 SID WEB V1 CR3 WMH SITE](https://wmh-i.com/imager/images/23395/21SID_WEB_V1_CR3_WMH_SITE_dbf8d6a38dd21a4600d81f78eddca413.jpg)
Dolce, truly handmade
![21 SID WEB V1 CR6 WMH SITE](https://wmh-i.com/imager/images/23398/21SID_WEB_V1_CR6_WMH_SITE_dbf8d6a38dd21a4600d81f78eddca413.jpg)
Laura Lo Faro is an entrepreneurial, self-taught Sicilian baker. She successfully ran the much loved Goswell Road Café in London and owns the Biscuit Badger, an artisan bakery business. In 2018, she realised her dream to create an authentic Italian coffee shop at 21 Sidmouth Street in the heart of Hackney, one of London’s most vibrant neighbourhoods.
![21 SID WEB V1 CR2 WMH SITE](https://wmh-i.com/imager/images/23403/21SID_WEB_V1_CR2_WMH_SITE_dbf8d6a38dd21a4600d81f78eddca413.jpg)
![21 SID WEB V1 CR5 WMH SITE](https://wmh-i.com/imager/images/23408/21SID_WEB_V1_CR5_WMH_SITE_dbf8d6a38dd21a4600d81f78eddca413.jpg)
With a myriad of independent coffee shops in Hackney, it was vital that Laura’s should be distinctive. Fortunately, her exuberant personality proved to be the key. Hand gestures are a fundamental part of Italian conversation, with Sicilians being perhaps the most expressive. For Laura, hands are integral to everything she does, not only speaking beautifully and loudly with them, but using them to bake the sweetest delights. Truly “Dolce Handmade”.
![21 SID WEB V1 CR8 WMH SITE](https://wmh-i.com/imager/images/23409/21SID_WEB_V1_CR8_WMH_SITE_dbf8d6a38dd21a4600d81f78eddca413.jpg)
![21 SID WEB V1 CR9 WMH SITE](https://wmh-i.com/imager/images/23416/21SID_WEB_V1_CR9_WMH_SITE_dbf8d6a38dd21a4600d81f78eddca413.jpg)
An identity centred entirely around Laura’s hand gestures. WMH&I worked with Italian illustrator Gabriele Grassi, to create a series of hand-drawn monochrome images to amuse and encourage spirited discussion at this liveliest of coffee shops.
![21 SID WEB V1 CR7 WMH SITE](https://wmh-i.com/imager/images/23424/21SID_WEB_V1_CR7_WMH_SITE_dbf8d6a38dd21a4600d81f78eddca413.jpg)
![21 SID WEB V1 CR11 WMH SITE](https://wmh-i.com/imager/images/23425/21SID_WEB_V1_CR11_WMH_SITE_dbf8d6a38dd21a4600d81f78eddca413.jpg)
![21 SID WEB V1 CR10 WMH SITE](https://wmh-i.com/imager/images/23435/21SID_WEB_V1_CR10_WMH_SITE_dbf8d6a38dd21a4600d81f78eddca413.jpg)
![21 SID WEB V1 CR12 WMH SITE](https://wmh-i.com/imager/images/23466/21SID_WEB_V1_CR12_WMH_SITE_dbf8d6a38dd21a4600d81f78eddca413.jpg)