Plant-based foods rooted in the Middle East
THRYVE™ is a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the Arabian Peninsula, at the same time celebrating local cuisines and traditions. Unlike many existing plant-based food brands that have entered the Middle East from outside the region, THRYVE™ has a meaningful connection with the local market.
![03 Thryve](https://wmh-i.com/imager/images/27572/03-Thryve_dbf8d6a38dd21a4600d81f78eddca413.jpg)
![04 Thryve](https://wmh-i.com/imager/images/27586/04-Thryve_dbf8d6a38dd21a4600d81f78eddca413.jpg)
![06 Thryve](https://wmh-i.com/imager/images/27617/06-Thryve_dbf8d6a38dd21a4600d81f78eddca413.jpg)
The visual identity brings to life the thriving power of plants, supported with the ‘Born to Thryve’ strapline. It is a bold yet elegant marriage between the vigour of plant life with the artistic flowing characteristics of Arabic calligraphy.
![07 Thryve](https://wmh-i.com/imager/images/27640/07-Thryve_dbf8d6a38dd21a4600d81f78eddca413.jpg)
![08 Thryve](https://wmh-i.com/imager/images/27658/08-Thryve_dbf8d6a38dd21a4600d81f78eddca413.jpg)
![09 Thryve](https://wmh-i.com/imager/images/27714/09-Thryve_dbf8d6a38dd21a4600d81f78eddca413.jpg)
The plant vine calligraphy gently holds and presents the delicious food photography and other key information. These plant-like shapes link from pack to pack across the range, to create a single movement, one plant, one life-giving energy that is THRYVE on the store shelves.
![11 Thryve Social Media](https://wmh-i.com/imager/images/27746/11-Thryve-Social-Media_dbf8d6a38dd21a4600d81f78eddca413.jpg)
![12 Thryve](https://wmh-i.com/imager/images/27770/12-Thryve_dbf8d6a38dd21a4600d81f78eddca413.jpg)