WMH&I creates campaign for “Untangling The Tracks” exhibition at London Transport Museum.

How can you keep millions of passengers moving while undertaking a huge project to transform an ageing railway and its stations – and make sure they’re kept up to date?

The UK’s railway network is the oldest in the world and today railways are more congested than ever. Passenger journeys in London and the south east have more than doubled in the last two decades leading to a capacity crunch. The Government-sponsored £7bn Thameslink Programme was an ambitious 10-year programme of extensive infrastructure enhancements and the delivery of 115 new trains that have (and continue to) bring faster, more frequent, more reliable, better connected journeys for passengers.

As the majority of the work has now been completed, Thameslink had the incredible opportunity to showcase the Thameslink Program in an exhibition at the London Transport Museum. The exhibition is entitled ‘Untangling the tracks’ where visitors can learn about the upgrades through the ages and how Thameslink have done things differently in their decade long program.

The campaign follows various projects WMH&I has worked on with Network Rail and Thameslink that inform travellers on these engineering upgrades and the benefits they bring. Yet this campaign needed to not only reach travellers, it needs to grab the attention of kids, parents and teachers, making them feel as though they can’t miss out on this fun (and educational!) exhibition. The idea – Wow, What A Fact! – is therefore centred around the amazing facts and figures of the complex underground works, the rebuilt stations and new trains. The media includes out-of-home, digital and direct-to-passenger communication. WMH&I collaborated with its trusted production partner, Magnet Harlequin, on the implementation.

The run of the exhibition has been extended, so you can still visit the exhibition this Spring time at London Transport Museum.