At WMH&I, creativity isn't just a buzzword; it’s our lifeblood. As a branding agency, we understand that to truly harness its power, we must embrace inspiration from all corners around us. To keep that spark alive, we often step out, exploring what the creative world offers.

Enter our Curiosity Days.

Every member at WMH&I is given an extra day each month, beyond the confines of holidays, to delve into the depths of creative exploration. Whether it's an interesting exhibition or an enlightening workshop, we encourage our team to let their creative souls roam free.

Sometimes, this journey is a collective one.

Our recent expedition led us to the halls of the V&A. We visited the its DIVA exhibition, exploring the evolution of the "diva” identity. As we navigated the spaces, we were given headsets playing accompanying music of iconic divas, adding an immersive touch to our journey.

The ground level showed the formidable divas of Hollywood's Golden Age, and how these women turned a misogynistic trope of being dramatic into a symbol of strength. The second floor, the one everyone was most excited for, showcased modern divas like, Cher, Prince, and Mariah. Some of us felt that artists like Billie Eilish, Doja Cat didn't quite fit the idea of a diva. Contemplations on the absence of iconic figures like Naomi Campbell and Betty White led to deeper conversations: What indeed is the essence of a diva?

Row, one of our creatives, said: “A Diva is the female version of a hustler – unapologetic and commands attention”. While Carly, our office manager, commented that: “A diva is a performer of the utmost highest talent! A higher being almost!”

Yet, others felt a diva possessed a certain level of self-indulgence.

The exhibition impressed by its curation of amazing costumes and visuals, and the overarching theme left us inspired to find the diva that resides within each of us.

Experience this exhibition at the V&A until 7th April 2024.

Cover image: Grace Jones with flowers at the Drury Lane Theatre, London, October 1981. © David Corio