PIP gives consumers an everyday fresh organics drink that will appeal to the whole family. So, the WMH&I design heroes the product’s organic fruit credentials, and is playful to appeal to a broad age-range. After the rebrand, Pip quickly became a market leader in the UK and now consists of more than 15 products.

Once children are past baby food, organic food options are limited. They enjoy progressing to a “big-kid” brand. The Pip kids’ range has innovative Tetra-Wedge no-drip packs featuring fun fruit characters.

A FUN AND FRUITY WAY TOWARDS YOUR 5-A-DAY