The conversation around food is continuously changing, and today the kitchen is as much a place for self expression as it is about cooking food. So Kenwood, the global kitchen appliance leader, needed to remind consumers that it shares their deep passion for creativity in food and in cooking.


WMH&I defined a new brand positioning to help them re-invigorate the brand. Our creative solution took the 'K' symbol from the Kenwood logo and turned it into a distinctive and impactful curator of content. A way to showcase of its new vision and love of food.

A key aspect of the new brand identity is to make it more visually expressive, building a bank of assets that capture the joy that Kenwood users find expressing their creativity both in food preparation and in producing a variety of delicious dishes.