For nearly 50 years, Ann Summers has been known as the sex and intimacy experts, empowering women, unafraid to fight for what they believed in. However, many women, particularly those with health issues, do not feel they have the right to sexual wellbeing and so often, they suffer in silence.

We learned from the many conversations we had with women, how essential their sexual health is, to their overall wellbeing, so we came up with the idea of 'My Very Important Vagina', which we shortened to the 'MyViv' brand name.

MyViv is a new brand that champions sexual wellbeing and brings this conversation into the open. The holistic identity presents sex in a non-threatening and unashamedly indulgent way.