Amtech needed to standout in the busy DIY sector. Most tool brands focus on performance and power rather than ease of use. WMH&I transformed Amtech into a brand that targets the less experienced home improver, making DIY approachable and fun, at an affordable price.

Our design for Amtech is based on the promise that the brand is at your level. Moving the logotype to lowercase and putting it into a speech bubble shows that the brand speaks your language. The simple and bold colour palette has massive stand out agains the sea of dark products currently in the market.