Despite growing to the 6th position in the global market, Aberlour single malt whisky was relatively unknown - even citing themselves as 'Scotland's best kept secret'. WMH&I looked at Aberlour's long legacy, only to discover the founding family's motto, 'Let the deed show'.

WMH&I unearthed these deeds, as it's the people, process and place surrounding Aberlour that help create a whisky with such a distinct character. We brought these deeds to life working closely with Scottish artist Liz Myhill, who uses traditional lino cutting and printing techniques. Since launch, the brand world is being applied to digital and store, and to gift packaging and bars.